I build social media programs for world-class brands — from luxury cruise lines to global hospitality platforms and creator ecosystems with billions of views.
Your social media isn't working.
I know why.
Most brand social looks like marketing material — because it is. Resized ads. Polished graphics. Content built for a boardroom, not a feed. The audience knows immediately, and they keep scrolling.
I build social media programs that operate the way social is actually meant to be watched. Native to the platform. Built for the viewer. Impossible to scroll past.
I've done it at scale. At Airbnb, I led a shift to socially-native content that drove a 270% increase in views and over 1B impressions. At Silversea, I redesigned the brand's entire content strategy — growing the following by 37.5% and doubling the engagement rate. Before that, as Lead Social Producer for Nick DiGiovanni — one of the internet's most-watched food creators with 30M+ followers — we broke records with individual videos hitting hundreds of millions of views and a combined 2B+ views across YouTube, TikTok, and Instagram.
That pure-social background is the edge I bring to every brand. I know what a platform wants. I know how to make content that earns its place in a feed — not just fills one.
Own all creative output for Silversea's Instagram, Facebook, and Threads — managing a team of 5, 150+ projects/month, and bi-monthly global shoots aboard ships and international port destinations. Redesigned the brand's content strategy with organic-style formats, talent-driven storytelling, and engagement-first creative direction.
Contributed to cross-platform strategy for @airbnb (6M+ followers) across TikTok and Instagram — personally filming, editing, and publishing TikTok-native content while directing agency partners to boost views 270% and content output 300%. Drove over 1B social impressions through platform-native creative strategy.
Directed all end-to-end creative and production for Nick DiGiovanni's social ecosystem — specializing in TikTok-native content and YouTube Shorts that broke platform records. Led high-impact brand campaigns for Amazon, Google, and Hilton, and scaled a long-form YouTube channel to 500K subscribers from the ground up.
The best way to reach me is through LinkedIn or email. I'm always open to conversations about interesting work.
Social Media Strategist & Creative Director — Silversea, Airbnb, Nick DiGiovanni.
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